Tag: Customer Engagement

Keysight Nabs Top 50 Spot on the Wall Street Journal’s 250 Best-Managed Companies

Executive Perspectives

Keysight Nabs Top 50 Spot on the Wall Street Journal’s 250 Best-Managed Companies

Marie Hattar 2023.01.20

Keysight ended 2022 on a high note, having ranked number 48 on the Wall Street Journal’s annual Management Top 250 published in late December. The list assesses company performance across five key are

4 min read

#Great Place to Work #KeysightStrong #Customer Engagement

Why Every Marketing Team Needs RPA

Executive Perspectives

Why Every Marketing Team Needs RPA

Marie Hattar 2022.11.28

The technology arms race shows no sign of slowing, with every organization looking for ways to drive efficiencies across their people, processes, and technology. And the pace of digital transformation

6 min read

#B2B Marketing #Customer Engagement #Industry Trends

Technology is the Engine; Humanity is the Fuel

Executive Perspectives

Technology is the Engine; Humanity is the Fuel

Marie Hattar 2021.09.24

What B2B Tech Marketers must do now to Succeed in a Post-pandemic World The world has changed. Irrevocably. We lost just under 5M friends, family members, and colleagues from a health pandemic that af

8 min read

#Post-Covid World #B2B Marketing #Data Analytics #Customer Engagement