Tag: B2B Marketing

Why Every Marketing Team Needs RPA

Executive Perspectives

Why Every Marketing Team Needs RPA

Marie Hattar 2022.11.28

The technology arms race shows no sign of slowing, with every organization looking for ways to drive efficiencies across their people, processes, and technology. And the pace of digital transformation

6 min read

#B2B Marketing #Customer Engagement #Industry Trends

Technology is the Engine; Humanity is the Fuel

Executive Perspectives

Technology is the Engine; Humanity is the Fuel

Marie Hattar 2021.09.24

What B2B Tech Marketers must do now to Succeed in a Post-pandemic World The world has changed. Irrevocably. We lost just under 5M friends, family members, and colleagues from a health pandemic that af

8 min read

#Post-Covid World #B2B Marketing #Data Analytics #Customer Engagement