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Marie Hattar

Chief Marketing Officer

As chief marketing officer (CMO), I'm responsible for Keysight's brand and global marketing efforts. Along with my team, we drive Keysight's corporate positioning, messaging and communications to both internal and external audiences.

Industries

Intelligent Software Test Automation: A Proven Roadmap for Business Success

Marie Hattar 2023.02.27

As we settle into this new year, there is a deluge of articles discussing which technology trends will dominate in 2023 and beyond. However, rather than speculating, let’s look at one cutting-edge inn

5 min read

#Industry Trends #Test Automation #Internet of Things #Performance Monitoring #Software

Industries

Emerging Technology Innovations to Expect in 2023 and Beyond

Marie Hattar 2023.02.08

In 2022, despite ongoing disruptions, technological innovation showed no signs of slowing. And in 2023, organizations will continue their journey to accelerate digital transformation as they strive to

6 min read

#Post-Covid World #Industry Trends #5G #6G #Sustainability

Executive Perspectives

Keysight Nabs Top 50 Spot on the Wall Street Journal’s 250 Best-Managed Companies

Marie Hattar 2023.01.20

Keysight ended 2022 on a high note, having ranked number 48 on the Wall Street Journal’s annual Management Top 250 published in late December. The list assesses company performance across five key are

4 min read

#Great Place to Work #KeysightStrong #Customer Engagement

Executive Perspectives

Why Every Marketing Team Needs RPA

Marie Hattar 2022.11.28

The technology arms race shows no sign of slowing, with every organization looking for ways to drive efficiencies across their people, processes, and technology. And the pace of digital transformation

6 min read

#B2B Marketing #Customer Engagement #Industry Trends

Industries

The Next Normal for Retailers: Prioritizing Omnichannel Digital Performance

Marie Hattar 2022.11.14

The upcoming holiday shopping season presents yet another set of challenges for the retail sector. With supply chain disruption continuing, plus shifting consumer demand, and a looming recession, the

6 min read

#Software #Test Automation #Performance Monitoring

Industries

Reimagining Healthcare with Technology

Marie Hattar 2022.11.03

Healthcare has changed dramatically since the pandemic. Technology underpins every facet, including telehealth and telemedicine, which are now the defacto delivery mechanisms. Smart technologies are e

6 min read

#Software #Test Automation #Healthcare

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