Sandra Cipriani

Sandra Cipriani, as a product manager in Keysight Global Services, is championing Test Asset Optimization Services, including the industry-first utilization and health monitoring tool for test equipment, known as PathWave Asset Advisor. Before that role, Sandra worked in various corporate marketing functions, including marketing communications and marketing automation to create leading-edge campaigns to maximize worldwide digital demand generation. Sandra also managed teams in web marketing, localization, SEO, supply chain, and business development in Germany and the United States. She started her career as an R&D engineer at a start-up in France. Sandra received a master's degree in Business Administration in Marketing and International Business from the University of Colorado, and a Bachelor's Degree in Computer Science from the University of Cooperative Education in Stuttgart, Germany, where she occasionally returns as a guest lecturer.