SANDRA CIPRIANI

Sandra Cipriani, as Corporate MarCom Manager is responsible for Keysight’s corporate marketing communication team, including web publishing, SEO and localization, presenting a compelling and consistent face to customers and markets. Prior to that role Sandra created leading edge marketing automation campaigns to maximize worldwide digital demand generation. Sandra also managed teams in supply chain and business development in Germany and the US. She started her career as an R&D engineer at a startup in France. Sandra received a master's degree in Business Administration in Marketing and International Business from the University of Colorado and a bachelor's degree in Computer Science from the University of Cooperative Education in Stuttgart, Germany, where she occasionally returns as a guest lecturer.